1) In our class last Thursday, we started talking about media relations and what they mean for companies. We went over our homework on Coors and decided that the best thing for Coors was to “face the music” and come out to the media. We also had a public speaker, Michelle Fryling from IUP who was kind enough to explain to us how she communicates with the media. The general conclusion of the class was, the best way to approach media is to have a central person who is responsible for interviews. This is what Michelle Fryling does for IUP. She is the contact person for any IUP media relations. Michelle explained to us that it is much easier to have one person, because they are comfortable with the media and are well educated to answer any kinds of questions.
http://www.managementhelp.org/pblc_rel/pblc_rel.htm
This is a company that works with you on media relations and image building.
This is another media relations page and it is from the perspective of Federal Communications Commission.
http://old.www.iup.edu/publicrelations/
Media Relations webpage for IUP.
3) I have never had the experience to talk to media and personally would not feel comfortable doing it. Currently, my superiors are interested on putting some of us on TV for media coverage. They are hoping that we would be able to answer questions, in short interviews, on market situation. In another example, I am always speaking to some of the reporters and relaying their message onto my supervisor. Most of the reporters that I speak with call from CNBC, Bloomberg, Reuters, Pittsburgh Gazette, etc. Our media coverage improved when we hired consultants who helped us build our image. After a year of working with consultants, our company is now working on their own. I think we have done a good job keeping up with market updates on our own.
Leave a comment